Apple is spending money in the US. But, no: It’s not exactly the story Donald Trump would like to tell.
At a White House event scheduled for Wednesday afternoon, Apple is going to announce plans to invest $100 billion in US manufacturing.
Is this a real plan, with real money? A bit of stagecraft designed to give Donald Trump a public win for his reshoring push? Or a way for Apple to keep on the right side of Trump tariffs that could cause great harm to the company?
Yes. And yes. And yes.
Here’s what we know about Apple’s plans, via news reports and the White House press office. (Apple hasn’t responded to a request for comment, but the White House was happy to confirm the reports in advance of the event, which is supposed to feature both Trump and Apple CEO Tim Cook.)
In February, Apple said it would invest $500 billion and hire 20,000 US employees over the next four years.
Now Apple is going to add another $100 billion to that commitment, though there’s no word about any potential hiring increase.
But this isn’t the first time Apple has announced a pledge like this. In 2021 — when Joe Biden was president — it announced a plan to invest $430 billion in the US over five years and hire 20,000 employees.
