Apple just announced its new watch lineup: the Series 11, Ultra 3, and SE (2025). Here’s what’s new and when you can buy them.
Apple announced its latest wearables at today’s “Awe-dropping” event, including the Apple Watch Series 11, Ultra 3, and SE 3.
Headline upgrades include the addition of 5G connectivity across the lineup, new health features like hypertension notifications and sleep score, 24-hour battery life on the Series 11, and durability upgrades.
Prices for each model start at $249, $399, and $799, respectively, with preorders open today and availability beginning September 19.
Apple’s September event brings an expected iPhone refresh, as well as an updated slew of wearables. The company officially unveiled the Apple Watch Series 11, Apple Watch Ultra 3, and new SE 3. While Apple didn’t radically rethink its smartwatch lineup, this year’s devices push forward with upgrades aimed at durability, connectivity, and health. All three models arrive just before Google’s Pixel Watch 4 begins shipping on October 9.
The Series 11 looks much like its predecessor at a glance, but its new cover glass is now twice as scratch-resistant, addressing a long-standing durability complaint and frankly, an issue we see across the smartwatch market. The company’s S10 chip powers the device, and users can now officially anticipate battery life lasting a full 24 hours per charge. Meanwhile, the addition of a 5G modem delivers stronger coverage and faster data away from Wi-Fi.
Apple also leaned heavily into health, introducing machine learning-powered hypertension detection, designed to spot early signs of high blood pressure. The company says FDA approval is expected soon, which would cement the feature as one of the most consequential health additions to date.
