Apple is reportedly in advanced talks to integrate Google’s Gemini artificial intelligence models to power a major upgrade to Siri, Apple’s long-standing but recently criticized voice assistant.
An unexpected and potentially historic partnership between two of the world’s biggest tech rivals may be in the works. According to a Bloomberg report, Apple is in advanced talks to integrate Google’s Gemini artificial intelligence models to power a major upgrade to Siri, Apple’s long-standing but recently criticized voice assistant. This rumored collaboration, not the first for either company, might be exactly what Apple needs in its strategy to catch up in the AI race currently led by the likes of Perplexity, OpenAI, and of course, Google.
Over the years, Siri has lagged behind competitors like Google Assistant and Amazon Alexa in its ability to handle complex, open-ended queries.
