Travis Kelce, Naomi Osaka and Rihanna have all publicly supported small businesses in recent weeks.
Key Facts
Kansas City Chiefs tight end Travis Kelce skipped big-name celebrity jewelry designers when commissioning Swift’s engagement ring and instead worked with female-owned small business Artifex Fine Jewelry of New York City.
Google searches for Artifex Fine Jewelry, owner Kindred Lubeck and “old mine brilliant cut,” the style of diamond in Swift’s ring, skyrocketed in the days following Swift’s engagement announcement and the business’ Instagram follower count has increased 110% in the last 30 days.
At the US Open this week, Osaka has shared the spotlight with four different versions of the popular Labubu dolls covered in crystals and featuring punny names like „Billie Jean Bling“, „Arthur Flash“, „LaBillieBoo“ and „Althea Glitterson.“
The dolls were created by A-Morir Studio in New York City (an eyewear brand previously seen on Rihanna and Lady Gaga), which has seen an almost 50% increase in Instagram followers since Osaka’s first Labubu went viral last week.
