OpenAI has launched a new social media app called Sora, aiming to capture the audience of short-form video platforms like TikTok and Instagram
If the future of the internet looks like a constant stream of amusing videos generated by artificial intelligence, then OpenAI just placed its stake in an emerging market.
The company behind ChatGPT released its new Sora social media app on Tuesday, an attempt to draw the attention of eyeballs currently staring at short-form videos on TikTok, YouTube or Meta-owned Instagram and Facebook.
The new iPhone app taps into the appeal of being able to make a video of yourself doing just about anything that can be imagined, in styles ranging from anime to highly realistic.
But a scrolling flood of such videos taking over social media has some worried about “AI slop” that crowds out more authentic human creativity and degrades the information ecosystem.
“These things are so compelling,” said Jose Marichal, a professor of political science at California Lutheran University who studies how AI is restructuring society. “I think what sucks you in is that they’re kind of implausible, but they’re realistic looking.
