The ads which cannot be disabled will „strengthen“ the „value“ of your Family Hub fridges, according to Samsung.
If it’s digital, it can have a screen. And if it has a screen, it can show you ads.
That’s the logic that dominates the electronics and tech industry these days, and it’s now coming to bear on an essential household appliance: the fridge.
We call it a fridge, but after reading this, you may yearn for the days when they functioned as a mere icebox. Friend of the advertising industry Samsung announced that it will start plastering ads on its Family Hub™ refrigerators in the US, rendering your blank, low-tech slate of a fridge door into a fixture that would look right at home in Times Square.
The update was confirmed by Samsung in a statement to Android Authority, confirming a changelog that came out days earlier but many thought too ridiculous to actually be true. This is also despite the South Korean conglomerate telling The Verge in April that it had „no plans“ to shove „promotions and curated advertisements“ onto its customers‘ fridges, the outlet made sure to emphasize in its latest coverage of the ads.
