Seongsu-dong is one of Seoul’s most vibrant destinations for both customers and brands. At the heart of the neighborhood stands Amore Seongsu, the flagship
Seongsu-dong is one of Seoul’s most vibrant destinations for both customers and brands. At the heart of the neighborhood stands Amore Seongsu, the flagship store of global beauty powerhouse Amorepacific. Preserving architectural elements such as the structure, floors and walls of the original automobile repair shop it once was, this unique space invites visitors to explore an immersive, hands-on journey toward discovering “beauty that is uniquely yours.”
Designed with the customer experience in mind, Amore Seongsu seamlessly incorporates a range of Samsung Electronics products into the space. Alongside lifestyle TVs such as The Serif and The Sero as well as Smart Monitors, the store recently introduced Samsung’s Color E-paper. The addition marks a meaningful step toward sustainable transformation through digital innovation — while remaining true to the store’s core philosophy of effortless authenticity.
Samsung Newsroom spoke with Tae-hyun Kim, Senior Manager and Jeongsik Shin, Assistant Manager — both part of the Restore Business Team at Amorepacific Creative Center — about how Color E-Paper was integrated into the store and how visitors have responded.
Flexible Placement: Allowing for Seamless Digital Integration
When visitor enter Amore Seongsu, the first space they encounter is the reception area — where Color E-Paper displays the store layout and event information.
“Color E-Paper was the first thing I sought when I walked into Amore Seongsu — to check the store map,” said Hefziba Mancilla Plaza, a Canadian intern at Amorepacific. “I actually thought it was a framed poster until someone told me it was a digital device.”
Another Color E-Paper is installed in the merchandising zone, suspended elegantly from the ceiling like an art piece. As visitors conclude their immersive journey through the store, the display elegantly complements the product presentation.
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