Americans are more likely to watch newly released movies from the comfort of their own homes instead of heading out to a theater, according to a new poll.
Americans are more likely to watch newly released movies from the comfort of their own homes instead of heading out to a theater, according to a new poll.
About three-quarters of U.S. adults said they watched a new movie on streaming instead of in the theater at least once in the past year, according to the survey from The Associated Press-NORC Center for Public Affairs Research, including about 3 in 10 who watched new movies on streaming at least once a month.
Meanwhile, about two-thirds of Americans said that they’ve watched a recently released movie in a theater in the past year, and only 16% said they went at least once a month.
The results suggest that, on the whole, American moviegoers are more likely to stream a film than see it in the theaters, a shifting tide that was only accelerated during the COVID-19 pandemic and its aftermath. Convenience and cost are both factors for many people who can’t find the time to go to a theater or pay the increasingly high price for a ticket.
Sherry Jenkins, 69, of New Jersey, turns to streaming for all of her moviegoing needs.
“It’s much more convenient,” Jenkins said. “I can watch anything I want, I just have to wait a month or two after the movies are released because they usually go to streaming pretty quickly.”Streaming is more convenient
In the post-pandemic era, films end up on streaming services more quickly. In 2017, a 90-day exclusive theatrical window was common. Now, theaters are fighting for an industrywide standard of 45 days. For studios, the strategy seems to be different for every movie.
This year’s best picture winner, “Anora,” had a 70-day exclusive theatrical window. “Wicked,” meanwhile, was available to purchase on demand only 40 days after opening in theaters — and that was a case in which the film was, and continued to be, a box-office hit.
