Businesses will soon be able to buy a prominent position in searches.
If you think Apple Maps’ job is to offer an unbiased guide to the streets, buildings, and businesses in a given part of the world, you may need to wise up. Because Apple is expected to sell prominent positions in its search rankings as soon as next year, according to a new report.
Three years ago, Bloomberg’s Mark Gurman reported that Apple was mulling a plan to bring more advertising to iOS. This could include Apple Books and Podcasts, he said, along with a cheaper tier of Apple TV+. But the first priority was Apple Maps. According to the latest edition of Gurman’s Power On newsletter, that plan is close to fruition. There is now an expectation, he says, that the ads could start appearing “as early as next year.
