Salesforce CEO Marc Benioff said that „face-to-face communication“ was still needed in sales. He recently hired between 3,000 and 5,000 salespeople.
Would you buy something from an AI salesperson? Salesforce CEO Marc Benioff doesn’t think so.
It’s a surprising take from a company that has gone all in on AI. It’s even in the company’s branding — the „#1 AI CRM“ — and its investments. Earlier this month, Salesforce announced a $15 billion investment in workforce development and startup incubation in San Francisco in an effort to build the „world’s AI capital.“
Even with his bullishness on AI, however, Benioff doesn’t think the tech will replace human salespeople. Salesforce is in fact bringing on thousands of new account executives, he told TBPN, a live daily YouTube show covering business and tech.
Benioff said „face-to-face communication“ will always be essential.
„Look, we love AI, OK? But AI — it’s not the same“, Benioff said.
