Former Xbox boss Peter Moore has recalled why Microsoft poached him from Sega to head-up the company’s Xbox 360 charge.…
Former Xbox boss Peter Moore has recalled why Microsoft poached him from Sega to head-up the company’s Xbox 360 charge. He had experience launching the Dreamcast, yes, but more alluring seemed to be his experience of being part of Sega’s battle in a console war. Microsoft needed someone to take the fight to Sony and PlayStation.
„Look, I’m not a self-described nerd“, Peter Moore told me as part of a larger interview, part-one of which you can read now. „And Microsoft was very much a company that was seen as guys with pocket protectors and thick glasses.
„We needed to bring in different people that could stand on stage and throw punches at Sony and be a little bit more aggressive in a different way, and had experience of taking on the PlayStation, which I did, obviously, during my Sega days. So I was not the stereotypical quintessential Microsoft employee. I was brought in to create strategy, lead on stage from the front, be a little irreverent, maybe get a tattoo or two. I was brought in to be part of a very talented team and, like I say, to start throwing punches.“
Remember, Moore was well trained in this aspect. He’d spent years heading up Reebok and battling sports giant Nike before he moved to Sega, so he knew how to scrap for market share.
