YouTube TV has announced it will introduce genre-specific channel packages next year.
YouTube TV is arguably one of the most popular live TV streaming platforms in the US, with an estimated 9.4 million subscribers. However, although many people are interested in becoming cord-cutters and using a service like YouTube TV, cost remains a significant barrier. When it launched in 2017, YouTube TV cost $35 per month. In 2025, that cost has increased to $83 per month. Now, it seems YouTube TV is ready to partially tackle this issue.
In a recent blog post, YouTube TV announced it will launch „YouTube TV Plans“ in early 2026, allowing users to subscribe to channel packages based on different genres. The Google-owned streaming service didn’t share pricing details, and overall, the announcement was pretty vague, but YouTube TV did confirm it will offer more than 10 genre-specific packages.
„TV should be easy, giving viewers greater control over what they want to watch. Our goal is to let you tailor your subscription with more options“, YouTube TV said in a blog post. „Whether you stick with our main YouTube TV plan with 100+ channels, focus on sports, combine sports and news, or select a plan centered on family and entertainment content, subscribers will be able to easily choose the plan that works best for them.
