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CES 2026: Samsung says will apply AI to entire product lineup

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„We intend to have consumers enjoy meaningful AI experiences by applying the technology across our entire product lineup and services,“ Samsung Electronics President Roh Tae-moon was quoted as saying by the company during an event in Las Vegas in the US.
Samsung Electronics aims to apply artificial intelligence (AI) technology to its entire product lineup under a vision to become an „AI companion“ for users in their daily lives, the company said here.
„We intend to have consumers enjoy meaningful AI experiences by applying the technology across our entire product lineup and services“, Samsung Electronics President Roh Tae-moon was quoted as saying by the company during an event in Las Vegas in the US.
The event came ahead of the Consumer Electronics Show (CES) 2026, a major technology exhibition set to officially kick off from Tuesday, reports Yonhap news agency.
„We will become an AI companion in customers‘ everyday lives and lead the popularisation of AI experiences“, said Roh, who heads Samsung’s device experience division in charge of mobile, TV and home appliance businesses.

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