Disney Plus will roll out vertical videos later this year, including short-form content, social clips, and AI tools for advertisers.
Disney Plus is getting ready to hop onto the trend of vertical short-video format, which first came into the spotlight with TikTok’s “For You” feed. First reported by Deadline, Disney has announced the plan at its Tech + Data Showcase at CES 2026. The report adds that the decision comes as Disney Plus is looking to catch up with its streaming and digital rivals in terms of daily engagement.Disney Plus will roll out vertical videos later this year to take on rivals
The vertical videos on Disney Plus will reportedly roll out later this year. In a statement, the streaming giant said that it is looking to explore its use in a variety of ways across categories and content types, for a personalized and dynamic feed.
