Polymarket, the prediction market platform, partnered with the Golden Globes ahead of this year’s annual awards ceremony.
The awards show ballot was once an innocent watch-party game.
Now, millions of dollars are at stake.
Fans planning to watch the 83rd Golden Globe Awards are plowing money into prediction markets, hoping for a windfall if they correctly choose a winner.
Millions have so far been bet on Golden Globe winners on Polymarket, one of the leading prediction market platforms. This year, Polymarket partnered with the Golden Globes, which airs on CBS and Paramount+ on Sunday at 8 p.m. ET.
„The collaboration will bring real-time, market-driven insights across the Golden Globes live events and a broad digital and editorial ecosystem touching fans‘ greatest passion points across entertainment, fashion and pop culture“, a joint press release said.
Prediction markets, such as Polymarket and Kalshi, allow users to buy and sell shares on the outcomes of future events, including sports games or presidential elections, potentially resulting in a payday. Polymarket also provides real-time updates, meaning the data can provide insights into how consumers and investors think.
The relatively new markets are not strictly regulated, leaving room for those with insider knowledge to game the system.
