Facebook has acquired GIPHY, the GIF-making and sharing service. Although full details have not been officially revealed, the deal is estimated to have cost the social networking giant in the region of $400 million.
Facebook has acquired GIPHY, the GIF-making and sharing service. Although full details have not been officially revealed, the deal is estimated to have cost the social networking giant in the region of $400 million.
The main plan for Facebook is to integrate GIPHY into Instagram, but there will also be further integration into other Facebook services such as WhatsApp and Messenger.
