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AMD Radeon Branding Revised As Big Navi Launch Looms

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AMD has apparently buffed out its Radeon logo ahead of launching its next-generation GPUs, as spotted at the tail end of a new Godfall gameplay trailer.
What this essentially amounts to is a swapping of the font used for the RADEON lettering (in all caps). The font appears to be the same one AMD has been using (and continues to use) for its RYZEN lettering (also in all caps). Notably, the distinct styling of the „R,“ „E“, and „N“ letters are identical in the new Radeon and existing Ryzen logos.
The change was brought to attention by Twitter user Casmoden after the gameplay trailer aired during the PC Gaming Show 2020 event over the weekend. Here is how the Ryzen and Radeon logos looked side-by-side before the change…
While a font change is a relatively minor development in the grand scheme of things, it is notable because AMD has a penchant for slapping the Radeon logo on its reference graphics cards, like the Radeon RX 5700 and Radeon RX 5700 XT …
Depending on the direction AMD goes with its next round of graphics cards, we could see the new logo appear on those as well.

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