Future Samsung phones may push Google services.
Samsung and Google are reportedly in talks about the latter’s search services having a greater role on the former’s devices.
While Android and Google services are a fundamental part of the appeal of Samsung’s portfolio, the company has been wary of its devices becoming synonymous with Android. Samsung believes that its huge ecosystem of devices and the data generated should not be for Google to profit on alone.
The move could mean that future Samsung devices such as the Galaxy Note 20 and Galaxy Tab S7 could strip out features such as the Bixby voice assistant in favour of pushing Google’s own search-related tools.
The Korean electronics giant is the world’s largest smartphone manufacturer with Android powering the majority of its handsets for the past decade.
However its attempts at creating a rival operating system to Android have failed, with Tizen now restricted to wearables and smart TVs, although Samsung has persisted with Android customisations and other services.
