Even in a normal box office market, it would have been difficult for „Come Play“ to earn strong numbers with Halloween falling on a Saturday.
Focus Features has the No.1 film this weekend with the PG-13 horror film “Come Play,” but moviegoers continue to stay home, as the film took in an opening weekend of just $3.1 million from 2,183 screens. Even in a normal box office market, it would have been difficult for “Come Play” — or any horror film — to earn strong numbers with Halloween falling on a Saturday. Traditionally, when Halloween falls on a weekend, numbers are lower because most audiences are taking advantage of the calendar to enjoy the holiday elsewhere.
