Facebook is the most vocal critic for the new App Tracking Transparency feature that Apple introduced in iOS 14.3. The feature was overdue, as privacy advocates pressed…
Facebook is the most vocal critic for the new App Tracking Transparency feature that Apple introduced in iOS 14.3. The feature was overdue, as privacy advocates pressed Apple to implement it as soon as possible to give users a better look at ways apps track their personal information. Facebook faces a projected a revenue drop of around 40 percent, which is partly the reason why the company has gone on a crusade against Apple as of late. On Wednesday, the social giant started a campaign consisting of full-page newspaper ads in publications like the New York Times, the Wall Street Journal, and the Washington Post, seeking to enlist more public support for the idea that small businesses would be affected by Apple’s limiting of data gathering and targeted ads. Facebook isn’t entirely wrong when they say that targeted ads are more likely to get the kind of engagement that generates revenue for small businesses, who either can’t or choose not to charge a fee for the services they provide. However, Apple has already fired back at Facebook with at statement that clarifies the former’s stance on the way advertising should be served to its customers.
