Theater owners hope newly vaccinated audiences will help them recover after box-office receipts fell 72% last year.
Movie theaters and film studios are hoping that rising COVID-19 vaccination rates and pent up demand for new releases will reboot the industry after a devastating year. Most indoor viewing venues were fully closed for at least a year while the pandemic crippled industries including hospitality and entertainment. Now, film professionals are banking on summer blockbusters to revive the box office. For example, award-winning actor and musical creator Lin Manuel Miranda’s „In The Heights“ opened in theaters this week, and is expected to draw audiences back into theaters. Actor and director John Krasinski’s hotly anticipated „A Quiet Place Part II,“ currently in theaters, this week became the first pandemic-release to surpass $100 million in domestic box office receipts, according to Deadline.
