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Samsung Galaxy Z Flip 3: Is it the foldable phone for the masses?

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Fundamentally, the new Galaxy Z Flip 3  is a phone that folds in half to get smaller, whereas the new Galaxy Z Fold 3 is …
Fundamentally, the new Galaxy Z Flip 3 is a phone that folds in half to get smaller, whereas the new Galaxy Z Fold 3 is a phone that opens up to make the screen bigger, like a tablet. The two latest additions to the Galaxy Z foldable line were announced at a virtual Unpacked event Wednesday. Samsung showcased durability improvements made to both folding phones from their predecessors, including a new metal material used for the body and frame, along with improvements that strengthen the folding screens. Out of the two, the Galaxy Z Flip 3 is the scene-stealer. It manages to look just like a regular stylish phone that happens to fold in half. The original Z Flip is one of my favorite phones and is still the Android phone I carry when I’m between phone reviews. The Z Flip 3 brings a laundry list of improvements like a lower price, a more beefed-up design, a larger cover display and 2021 specs. But it’s the Z Flip 3’s price and colors that reveal Samsung’s true hopes for the perfectly square phone. The Z Flip 3 might be the first foldable phone aimed at a mass audience that has a chance of living up to such hype. One of the biggest criticisms for foldable phones is that the prices are too high. The Galaxy Z Flip 3 improves that with a lower starting price of $1,000 (£949, AU$1,499), which is $450 cheaper than last fall’s Z Flip 5G. That makes the Z Flip 3 cost the same as a Galaxy S21 Plus or an iPhone 12 Pro. The only other time I’ve seen a foldable phone at $1,000 is when the Motorola Razr with 5G was on sale for $400 off. Need more proof that Samsung wants the Z Flip 3 to entice a wider audience? The Z Flip 3 comes in seven different colors: cream, green, lavender or phantom black. Samsung also has three exclusive colors that are only available on its website: gray, white and pink.

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