Subscribers will be pushed to Apple Music.
Mega tech corporation buys, shuts down, and swallows the intellectual property of tiny tech company. It’s a story we see over and over. This time, trillion-dollar corporation Apple acquires Primephonic, a pioneer in serving classical music listeners as a niche streaming music service. Classical music fans have special needs. For popular music, it’s enough to know the artist or song title. Classical aficionados may want to see recordings featuring specific conductors, periods, ensembles, composers, or works. Standard music streaming services like Spotify —though they include a healthy selection of the relevant genres—simply don’t provide the tools that let users narrow down tracks in these ways.
