Warner Music Group has united Elektra and 300 into a new rebranded super label, 3EE; Audiomack and UMG expand to Africa, Canada and U.K.
Warner Music Group has announced the creation of 300 Elektra Entertainment – 3EE – a new frontline label group that combines the long-running Elektra label, which was founded in 1950 and acquired 20 years later by the company that became Warner, with 300 Entertainment, founded in 2012 and acquired by Warner earlier this year. The company will be headed by chairman & CEO Kevin Liles and includes 300, Elektra Records, Fueled by Ramen, Roadrunner, Low Country Sound, DTA Records, Public Consumption, Young Stoner Life Records, Sparta, and 300 Studios.
300 artists include Megan Thee Stallion, Young Thug, Gunna and Highly Suspect; artists on Elektra, which was relaunched by Warner as a stand-alone label group in 2018, include Ed Sheeran, Brandi Carlile, Anderson East, Avril Lavigne, Masked Wolf and Tones and I. According to the announcement, despite the merged logo and title, both 300 and Elektra will maintain their independent identities and cultures. Overseeing 300 Entertainment are newly appointed co-presidents Rayna Bass and Selim Bouab, while Mike Easterlin and Gregg Nadel will continue to serve as co-presidents of Elektra Entertainment (formerly Elektra Music Group).
“Every single brand within 3EE was born as an independent, entrepreneurial label made up of music-lovers who take risks, break rules, and disrupt culture,” said Liles. “The mission of 3EE is to reimagine our value proposition to artists and creative partners globally. We fuel the spirit of our labels’ identities through the creation of powerhouse brand management teams that span genres and cultures. Our people are handpicked because they all live what they work and love what they do.”
+ Audiomack and Universal Music Group have entered a new licensing agreement to make UMG content available to Audiomack subscribers across Africa, the United Kingdom and Canada. The new deal expands on a previously signed licensing agreement between Audiomack and UMG for the U.S. As a part of the expansion, a curated selection of UMG content is now available for Audiomack users in 16 African countries including Algeria, Benin, Cameroon, Congo, Egypt, Ghana, Ivory Coast, Kenya, Mali, Morocco, Nigeria, Senegal, South Africa, Tanzania, Zambia and Zimbabwe.
