Google has struck a deal with the NFL to broadcast NFL Sunday Ticket on YouTube TV and YouTube Primetime Channels.
The war over who gets the rights to distribute NFL Sunday Ticket is officially over. Google has won the rights and will bring the lucrative sports TV package to its YouTube platforms starting in 2023.
Google has announced that it has partnered with the NFL to distribute NFL Sunday Ticket. According to the Wall Street Journal, Google will pay roughly $2 billion per season to host the package on YouTube TV and YouTube Primetime Channels.
Google and the NFL’s deal will start next season in 2023 and will be an add-on package on YouTube TV and a standalone a-la-carte package on YouTube Primetime Channels. As for the current NFL season, the rest of it will play out on Sunday Ticket’s original home DirecTV.
NFL Sunday Ticket was launched in 1994 as a way to allow viewers to watch out-of-market regular season games on Sunday.
