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Eyes on Apple to join quest for the metaverse

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Apple fans are watching to see whether the iPhone-maker puts a culture-changing spin on virtual reality, even as rivals slow their march toward the metaverse.
Apple fans are watching to see whether the iPhone-maker puts a culture-changing spin on virtual reality, even as rivals slow their march toward the metaverse.

All eyes are on whether Apple will commit to releasing long-rumored VR or augmented reality (AR) „goggles“ at its annual Worldwide Developers Conference in June, with programmers and software companies eager to get a jump start on providing content.
Apple chief Tim Cook fueled the speculation this week in a GQ interview, saying AR is „exciting“ and that the company has a history of going its own way with innovations, even amid doubts and criticism.
„I’m not interested in putting together pieces of somebody else’s stuff,“ he told GQ, saying that the release of the iPhone and Apple Watch both had their serious detractors.
Cook did not confirm plans for Apple eyewear, instead focusing more broadly on the promise of VR or augmented reality and defending the time it would take to release a product to market.
„Apple is going to try to put its spin on it, and then lead others to water,“ Creative Strategies analyst Carolina Milanesi said of products for augmented or virtual reality (AR/VR).
„We all know that once Apple gets into something, others follow.“
Apple’s approach to the metaverse would likely be different from that of Meta, which has proclaimed it the future of the internet but slowed its substantial investments as part of overall belt tightening.

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