Samsung’s head of mobile experience points out that even shaving a single millimeter or gram off of a foldable requires ‚an engineering breakthrough.‘
Samsung’s next Unpacked event will take place on July 26, at which time we’ll finally get to see the company’s newest foldables, smartwatches, and tablets. In advance of that, Samsung’s head of mobile experience, TM Roh, has published the company’s customary Unpacked teaser. It focuses mostly on the foldable elements of Unpacked, but it doesn’t include photos, not even shadowy ones that obscure details. Instead, Roh talks about the effort that has gone into making the Z Fold 5 and Flip 5 just a little bit thinner.
Roh begins by explaining Samsung’s approach to design and how that affects its foldables. There are a lot of corporate-speak platitudes, but anyone interested in design will appreciate hearing about Samsung’s „design identities.
