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Goldman Sachs: New Macs position Apple well

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Apple won’t report its latest financial results until Thursday evening, but investment firm Goldman Sachs offered investors a first take following the conclusion of the Scary Fast event.
Apple won’t report its latest financial results until Thursday evening, but investment firm Goldman Sachs offered investors a first take following the conclusion of the Scary Fast event.
„In our view, the announcements made were largely in-line with press speculation going into the event and as a result, largely in-line with expectations,“ opined Goldman Sachs‘ Michael Ng and others.
The researchers said there were limited expectations about new Macs going into the holiday season. They noted that the refreshed M3 iMac is the first upgrade since 2021, and said that the new MacBook Pro models are available at „more attractive price points relative to the launch prices for those respective products.

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