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Apple iOS 18 expected to be a big software update, iPhone could be getting AI features

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Bloomberg’s Mark Gurman reports that iOS 18, expected to launch in 2024, could be Apple’s most significant OS update ever. It could mark the Cupertino giant’s entrance.
Rumor mill: Microsoft, Google, and other companies have introduced numerous products and services leveraging generative AI since OpenAI’s breakthroughs popularized the technology in 2022. However, chief rival Apple, taking a cautious approach, has yet to unveil anything incorporating generative AI. That could change starting this year, as reports indicate iOS 18 could be one of the company’s largest-ever software releases.
Bloomberg’s Mark Gurman reports that iOS 18, expected to launch in 2024, could be Apple’s most significant OS update ever. It could mark the Cupertino giant’s entrance into the generative AI arena that Microsoft, Google, Nvidia, and OpenAI have dominated.
Writing in the subscriber-only Q&A section of Bloomberg’s Power On newsletter, Gurman promised to share more at a later date.

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