What time is the Super Bowl? Either you already know or don’t care. But publishers are still doing their best to get your SEO-fueled clicks.
The Super Bowl starts at 6:30 p.m. Eastern on Sunday when the Kansas City Chiefs play the San Francisco 49ers. CBS will broadcast the event, which will be played at Allegiant Stadium in Las Vegas, Nevada. Taylor Swift will probably be there.
Which you know, right? Or you don’t care?
Doesn’t matter: Publishers around the world are putting up versions of this story, anyway — with the same keyword-laden text.
They’ve been doing it for years. They’ve been doing it for so long that I made fun of it way back in 2015, when I wrote the same lede for a meta-story about the same thing and begged us — people who make content online — to stop doing it for chrissake.
And yet, it’s still happening.
As I’m typing this, NBC is currently Google’s top-ranked search result for “What time is the Super Bowl,“ followed by CBS, which — again — is actually broadcasting the event. Louisville, Kentucky’s Courier-Journal is doing one, too. So is Chiff, a site I’ve never heard of and can’t identify even after some searching. As is The Pioneer Woman, a pretty good recipe site owned by Hearst.
