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Apple boss Tim Cook launches charm offensive in vital market

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Apple chief Tim Cook is spending a few days in China, one of the tech company’s most important markets and a major manufacturing hub for its products.
Apple chief Tim Cook is spending a few days in China, one of the tech company’s most important markets and a major manufacturing hub for its products.
His visit comes as iPhone sales in the country dropped 24% year-on-year in the first six weeks of 2024, according to data from Counterpoint Research. The slump was attributed to strong competition from local tech firms such as Huawei, although “abnormally high” sales in January 2023 were also a factor.
Cook arrived in the Asian giant on Wednesday, sharing the news not on X (formerly Twitter) but to his 1.68 million followers on Weibo, the Chinese social media behemoth.
His schedule looks to be a busy one. On Thursday, for example, Cook will open a new Apple Store (below) in the Jing’an district of the massive city of Shanghai.

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