With app developers losing interest in developing apps for the Apple Vision Pro, only a cheaper model may change that.
Apple launched its premium AR/VR headset, the Vision Pro, in February this year with much fanfare. However, after the initial buzz, the product failed to gain traction, primarily due to its staggering price tag of $3,500 in the US. Only enthusiasts and tech experts showed interest in getting their hands on the Apple Vision Pro, which also discouraged app developers from developing apps for visionOS.
While it is okay to develop and sell a premium product for a specific audience, a premium price tag also means less audience, which in turn, pushes app developers away, especially for a new platform such as the visionOS. With the launch of Vision Pro, Apple said that around 600 apps and games would be available on the visionOS App Store from day one, but it had only 2,500 apps in August.
