Samsung has unveiled a smarter Bixby assistant that uses AI to deliver better features, and it’s probably coming to the Galaxy S25.
Samsung may have been the first to launch an “AI phone” this year, the Galaxy S24 series, which came with Galaxy AI preloaded, but Samsung didn’t offer a vision similar to Apple’s Apple Intelligence at the time. The Galaxy S24 offered plenty of AI features elsewhere at launch, like summarization, translation, and image generation, but it lacked the glue to make it magical.
Then Apple demoed the Apple Intelligence feature for the iPhone, which showed a smarter Siri at the core of many AI interactions with the device. But Siri would not just be a ChatGPT replacement, something it can’t even do right now. It’ll be a smarter assistant able to tap into your data to provide contextual information when answering complex questions. Once it gets these AI abilities, Siri will also be able to control some iPhone apps.
Samsung didn’t have that sort of AI functionality ready for the Galaxy S24 in January or for the Galaxy Z Fold 6 and Flip 6 in July. However, after the Unpacked launch event in Paris, Samsung confirmed that it’s working on similar features to what Apple had demoed just a month earlier.
Samsung is developing a personal Knowledge Graph to let the AI understand how you use the device. A smarter Bixby with genAI abilities would also be available on Galaxy AI phones.
Fast-forward to early November and Samsung soft-launched the Bixby AI assistant. While it’s unavailable to most Galaxy AI users, the new Bixby will probably come to supported devices once One UI 7 (Android 15) is ready. The Galaxy S25 phones will probably be the first Samsung devices to get it.
After unveiling the Galaxy Z Fold 6 and Flip 6, Samsung had a “one more thing” announcement at the end of July’s Unpacked event to tease Galaxy AI features that seemed to match what Apple wants to do with Apple Intelligence.
Samsung talked about privacy in its hybrid approach to Galaxy AI (on-device and the cloud) and explained how the Knowledge Graph would work.
