A group of creatives claim the company is exploiting them for advertising and beta testing while having no real interest in art. OpenAI says participation in the early access program is ‚voluntary.‘
A group of artists leaked OpenAI’s Sora video generator online, claiming the company is using them for unpaid beta testing and pressuring them to spin a positive narrative around the tool.
„We received access to Sora with the promise to be early testers, red teamers, and creative partners“, says a post authored by 14 artists under the username PR-Puppets. „However, we believe instead we are being lured into ‚art washing‘ to tell the world that Sora is a useful tool for artists.“
They say OpenAI requires every video clip to be approved before sharing, suggesting the early access program is „less about creative expression and critique, and more about PR and advertisement.“ They also say OpenAI is exploiting them as unpaid beta testers.
The artists published version of Sora on Hugging Face, which anyone could use to create 10-second video clips.
