NWSL expansion team BOS Nation FC will be changing its name after backlash to a marketing campaign it tried to launch back in October.
The National Women’s Soccer League (NWSL) Boston-based expansion team announced Friday that it will be changing its name. The change comes after a wave of transgender backlash to a marketing campaign it abandoned back in October.
The team was set to be named BOS Nation FC, which it announced in a branding event in the fall alongside a marketing campaign that featured the slogan „Too Many Balls.“ The slogan prompted intense backlash from the transgender community, including an NWSL player.
A transgender player who goes by the singular name Quinn, who plays for the Seattle Reign, spoke out against the team’s branding announcement in a post on Instagram.
„Feels transphobic. Yikes“, Quinn wrote.
The team quickly abandoned the slogan, issued a public apology for it, and even thanked those who spoke out against it.
„We fully acknowledge that the content of the campaign did not reflect the safe and welcoming environment we strive to create for all, and we apologize to the LGBTQ+ community and to the trans community in particular for the hurt we caused“, the statement said.
