Disney appoints Asad Ayaz as its Chief Marketing & Brand Officer to lead global strategy. The Pakistan-born exec reports directly to the CEO.
The Walt Disney Company has officially created a new enterprise-wide marketing organisation. Leading this charge is Asad Ayaz, named the entertainment giant’s first-ever Chief Marketing and Brand Officer.
This historic appointment places the Pakistan-born executive among the most senior leaders at Disney. He now reports directly to CEO Bob Iger.
Disney aims to align marketing teams across all its businesses. Consequently, this move strengthens how the company connects with consumers globally.
In this expanded role, Mr Ayaz controls marketing and brand strategy for Disney’s entire portfolio. This includes studios, streaming platforms, theme parks, and consumer products. Furthermore, he will work closely with the heads of Disney’s various business segments.
