Americans are used to companies rolling out their elaborate, made-to-go-viral ad campaigns during the Super Bowl itself. But two weeks before the Big Game itself?
Never mind the timing, but on Sunday night during the New England Patriots-Pittsburgh Steelers AFC Championship Game, it might have been a commercial that earned fans more than either team.
The Mattel ad is brief and gets right to the point: A dad foregoes his football-watching time because it’s more important to play Barbie dolls with his little daughter.
You could almost hear the „awwwwws“ reverberating in all 50 states.
