After switching over to Android and adding HMD Global as its licensee, the Finland-based smartphone company has enjoyed a very successful run in India. HMD Global might have released a series of flagship devices to take on the upper chain of phones, but it appears that its first strategy was to always establish a successful…
After switching over to Android and adding HMD Global as its licensee, the Finland-based smartphone company has enjoyed a very successful run in India. HMD Global might have released a series of flagship devices to take on the upper chain of phones, but it appears that its first strategy was to always establish a successful base in the less pricey smartphone groups and take over markets piece by piece.
Currently, Samsung and Xiaomi are very successful smartphone brands in India, and HMD Global aims to become the third successful company in the region. Part of why the operations have been so fruitful is thanks to its mid-range category of gadgets. Take the Nokia 6 2018 for example; it comes with exceptional hardware and is priced very competitively. HMD Global also has other strategies in place that will help it to post higher profits in the near future.
Amit Goyal, HMD Global Business Head for the North and East regions in India, has declared the total number of Nokia devices that were sold in the last year. “We have sold about 70 million phones globally in the last year or so. India is the significant contributor to this global sales and the country is already among the top three countries in terms of company’s business. India’s operation is already profitable,” he said.
What is strange is that while he mentions that India was a part of the reason for the company’s profits, he did not mention the exact number of units sold in the country. However, he did mention that 50 percent of the Indian phone market comprised up of feature phones, so it is important that both parties do not stray away from this focus at all.
The Nokia 7 Plus is also a terrific example of an Android smartphone that has been made specifically for the price/performance market and also has the hardware to back it up. HMD Global does not make its own smartphone chipsets so it will have to rely on companies like Qualcomm and MediaTek, for now, to get the job done. However, the results are speaking for themselves at the moment.
