4DX with Screen X. CJ 4DPLEX Every year the movie industry goes to Las Vegas for CinemaCon, a convention where the studios show off their…
4DX with Screen X. CJ 4DPLEX
Every year the movie industry goes to Las Vegas for CinemaCon, a convention where the studios show off their upcoming slate to the theater chains.
But it’s also where bold new innovations in the business are born.
Business Insider had a chance to look at a handful of them. From an interactive movie magazine to a company that’s looking to redefine the preshow experience at the multiplex, there could be a lot of changes coming soon to a theater near you.
Here are four things that grabbed our attention:
