Amid layoffs and cancellations, the publisher plans to up the ante on AI.
Ubisoft announced sweeping changes to its business today, confirming more layoffs, major internal restructuring, and the cancelation of seven projects including Prince of Persia: The Sand of Time. At the same time it renewed its pledge to double down on generative AI.
In a document released today Ubisoft describes its “radically new value-creation” business model, which it claims will help it become “a more gamer-centric organization” thanks to a “rightsized and more agile organization”.
It goes on: “The new operating model will further empower the execution of the Group’s strategy, centered on Open World Adventures and GaaS-native experiences, supported by targeted investments, deeper specialization, and cutting-edge technology, including accelerated investments behind player-facing Generative AI.
