The European Union has called TikTok’s algorithm and endless scroll illegal and may order the company to alter them
TikTok’s signature features that hooked users around the world are its algorithm and endless scroll. Now, though, the European Union has called those aspects of the app illegal and may order the company to alter them.
“Today, the European Commission preliminarily found TikTok in breach of the Digital Services Act for its addictive design,” the EU’s regulator said in a press release. “This includes features such as infinite scroll, autoplay, push notifications, and its highly personalized recommender system.” It said that TikTok failed to put up safeguards to ensure that those “addictive” features don’t “harm the physical and mental wellbeing of users,” including minors.
