Then came the world famous plumber Mario, who made his smartphone debut in Super Mario Run, which saw 40 million downloads in the first four days on the iOS platform.
On Thursday, Nintendo flexed its massive intellectual property muscles further to announce the imminent arrival of a mobile game from another one of its long-running franchises: Fire Emblem.
While the franchise does not have the same international clout as Pokemon and Mario, it has been around since the early 1990s, when the first game – Fire Emblem: Shadow Dragon and the Blade of Light – was released in Japan .
Shareholders had a lukewarm response to the announcement on Thursday, with Nintendo shares closing up 1.43 percent at 23,800 yen.
Fire Emblem Heroes is a tactical role-playing strategy game about two warring kingdoms locked in a bitter clash. Users can build their army by summoning popular characters from the Fire Emblem series, and lead them using touch-and-drag controls on maps designed to fit smartphone screens.
The goal of the game will be to defeat every enemy on a given map in order to progress. There will also be a player-versus-player mode, where users can fight one another in what Nintendo defined as Arena Duels on the game’s Google Play page.
The game will be available on Android and iOS platforms starting Feb.
Then came the world famous plumber Mario, who made his smartphone debut in Super Mario Run, which saw 40 million downloads in the first four days on the iOS platform. 
