Juventus’ new logo is being criticized on social media.
The stark badge featuring a J in white and black in the shape of a shield contrasts sharply with the old badge, an oval crest in traditional white and black stripes with a charging bull.
Club president Andrea Agnelli says, « This new logo is a symbol of the Juventus way of living. »
Parodies online have likened the logo to a Chinese letter and a street sign.
Retired tennis player Robin Soderling playfully acknowledged the logo is similar to his own brand.
The logo was presented in Milan late Monday.
« I saw the future of music in the 1970s. Now, Juventus have seen the future of football, » electronic dance music great Giorgio Moroder was quoted as saying on Juventus’ Twitter account after attending the presentation.
