Mozilla yesterday unveiled a new logo for the company and foundation, one that includes typographical elements of a standard URL to « design the language of the Internet into our brand identity. »
The move dismissed the old dinosaur image and « Mozilla » typeface that the organization had relied on for decades.
Mozilla’s new logo — the characters « moz://a » with the colon and two slashes nabbed from a traditional URL — was one of several semi-finalists revealed in August. The logo submissions that didn’t make the cut included a large M, another that resembled origami, and a third that evoked a hieroglyph or petrograph.
« We want to be known as the champions for a healthy Internet, » wrote Mozilla’s creative director, Tim Murray, on the organization’s website , as he explained the need for a new branding logo. « Because we are so committed to ensuring the Internet is a healthy global public resource, open and accessible to everyone, we’ve designed the language of the Internet into our brand identity.
