Tim Baxter, president of Samsung Electronics America, kicks off the company’s CES press conference with comments about the Note 7.
Samsung sure didn’t take long to address the elephant in the room at CES — its exploding Galaxy Note 7.
The company kicked off its press conference , which typically highlights its shiny new TVs and home appliances, with an acknowledgement that the company has work to do to regain customer trust.
« As you know, this year was a challenging year for Samsung, » said Tim Baxter, president and chief operating officer of Samsung Electronics America. « Some of you were directly impacted, and many of you certainly saw the media coverage. »
He said the company continues its « intensive efforts » to figure out what happened. Samsung will share the report about the Note 7 « soon, » he said.
« Despite our setbacks, we have not, nor will we, stop innovating, » Baxter said. « In fact we’ve made significant strides in the US » in terms of market share for TVs, refrigerators, washing machines and other devices.
