Asian Facebook clone Snow caught the attention of Facebook CEO Mark Zuckerberg , who tried unsuccessfully to buy it last year, and it is continuing to grow steadily. The app’s Korean parent Naver today confirmed it crossed 100 million downloads in December, with 40-50 percent of its userbase active on the app each month.
Those are pretty impressive figures for a one-year-old project, but still some way behind Snapchat. The U. S. company, tipped to go public in a $4 billion IPO , has 150 million daily active users. Snow has targeted very different geographies to its rival, though. China is the largest market in terms of users, with Japan and Korea following respectively, although the company did not disclose raw figures for its userbase in these countries.
Those official figures are on par with data we reported from October, when a source told us that Snow had surpassed 80 million downloads and was adding 10 million per month.
