Dell EMC is going on the « attack » with a new single partner program that nearly doubles the storage rebates from the legacy EMC program and rewards partners handsomely for selling hyper-converged and converged infrastructure solutions combining server, storage and networking products.
Dell EMC’s ambitious goal with the launch of the new program: nothing less than to deliver partners the most profitable partner program in the industry, bar none.
« This is a giant leap forward in what is an extremely compelling opportunity for all of us together, » said Dell EMC President and Chief Commercial Officer Marius Haas in an exclusive interview with CRN. « I am pretty certain that this will establish Dell EMC as the premier partner for the channel. »
The program – which packs a whopping 20 percent potential payout on storage products including hyper-converged products — sets up an epic battle for data center market share with the $74 billion Dell EMC using its newfound scale and its large and energized partner base to take a bite out of chief competitors Hewlett Packard Enterprise, Cisco Systems and Lenovo.
