Starbucks is furthering its push into China after it consummated its partnership with Tencent to introduce coffee gifting via WeChat, China’s top messaging..
Starbucks is furthering its push into China after it consummated its partnership with Tencent to introduce coffee gifting via WeChat, China’s top messaging app.
WeChat, which recently revealed it has 768 million daily users , has evolved from being a basic chat app like WhatsApp into a platform that includes e-commerce, taxi-hailing, payments and more. Gifting is already hugely popular in China, particularly around Chinese New Year. This past festive period, over 14 billion ‘red wallets’ were shared between WeChat users on New Year’s Eve and Starbucks is tapping into that behavior and boosting its brand, too.
