Dell EMC’s global channel marketing leader, Mary Catherine Wilson, spoke at CRN’s XChange Solution Provider conference on Sunday about ways partners can boost profitability in 2017.
Dell EMC channel partners looking for new ways to grow profitability in 2017 should focus on four areas: selling more of the company’s broad portfolio, making inroads into new business, driving more services sales and tapping into Dell EMC training, tools and expertise and tools, said Mary Catherine Wilson, director of global channel marketing for Dell EMC.
The most profitable Dell EMC partners are selling across the company’s entire portfolio, Wilson said, which consists of seven brands: Dell, EMC, VMware, RSA, SecureWorks, Pivotal and Virtustream, she said. « Our channel vision is we want your customers, through you, to be able to have this broad portfolio, » said Wilson during her keynote presentation at CRN’s XChange Solution Provider 2017 conference in Washington D. C. this week.
Wilson said Dell EMC’s new unified channel program –which launched a month ago, nearly doubling the storage rebates from the legacy EMC program and rewarding partners handsomely for selling hyper-converged and converged infrastructure solutions — is lucrative for partners winning new business.
