HP’s big bet on device as a service is starting to pay off in the channel it as it looks to capitalize on the growing interest among commercial customers interested in deploying device as a service.
NWN Founder Mont Phelps,
HP Personal Systems President
Ron Coughlin and NWN CEO
Skip Tappen.
HP’s big bet on device as a service is starting to take hold in the channel with a rapidly growing sales pipeline.
HP Personal Systems President Ron Coughlin told CRN the company’s device as a service business is « scaling rapidly, » with the sales pipeline hitting a clip that could move the financial needle for HP’s $30 billion Personal Systems business.
« The pipeline is now at scale and is significant enough that it could move the entire financial picture for HP’s Personal Systems business, » Coughlin said in an interview at the HP Executive Forum at the Boca Raton Resort and Club. « From a total device as a service perspective, we are ahead of where I expected us to be. »
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Coughlin said there is growing interest among commercial customers, with 50 percent of customers interested in or actively deploying device as a service, up from 40 percent last year and 20 percent two years ago. « The shift is massive, » he said. « It feels similar to what we saw in print when the market just started tipping to managed services. »
The good news for HP is that it has built a wealth of intellectual property in the as-a-service market from its successful 10-year-old managed print services business, where partner-led managed print services growth recently hit 39 percent.
